http://www.wimp.com/subwaymusicians/
Some things to notice from this video is that all the musicians are using Apple technology. This promotes apple technology and gives them that ready-made-identity that was described in, "The Persuaders." Not only does it raise Apple's popularity by making it seem better, it indirectly saying that the people in the video are "Apple people" rather than "Samsung people."
In the video, for a very brief moment was the words, "Wifi available at this station." All the musicians were joined together via the internet.The very brief moment those words were shown really emphasized that this is being done wirelessly. In addition, it appeals to the audience by adding that flare. Since we see the sign, we know that it is done wirelessly, which makes it even cooler in our perspectives.

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