UnitedHealthcare Commercial

In this commercial, UnitedHealthcare is trying to promote that they have the simplest health care system. They establish this by using the basic appeal, need for guidance. The beginning of the commercial establishes that the couple gets hurt while dancing. Then, the commercial shows that with UnitedHealthcare, you can have online doctors that can help take care of you. In addition, because it's online, it's instant. The fact that you can see a doctor online gives the viewers the vibe that they don't have to wait for a doctor in a waiting room, and that their problems can be attended to immediately.

Additionally, throughout most of the commercial is the couple's "our song" is played . When they hear their song, the couple starts to dance. The dance that the couple does starts of simple, but then it gradually becomes more intense. The intensity reaches the point where the woman jumps with the hope that her partner can hold her up. Instead, the result was a dramatic fall due to the man not being ready. The dance shows another advertising appeal, need for aesthetic sensations. For us, the viewers, we are attracted by the way the music sets the mood. UnitedHealthcare wants us to feel that whenever there is some sort of art like dance around its okay to do some things you believe you can do. As long as you have UnitedHealthcare's health care system, then you'll be in good hands.