Grocery Outlet Bargain Market

The Grocery Outlet Commercial makes use of the ad technique of Transfer/Association. First, Grocery Outlet uses the words, "But Wait, There's More" to show that Grocery Outlet has all the items  that we need.   At the same time, the commercial changes to a different landscape, which features a different product. In addition, Grocery Outlet uses the girl puppet with the Grocery Outlet as a mascot. For the viewers,  when people think of Grocery Outlet, they think of the mascot puppet. As a result, we think of Grocery Outlet and all of the many products it has to offer. The words, "But Wait, There's More" also promotes Grocery Outlet's jingle, "Grocery Outlet Bargain Market." Since Grocery Outlet is trying to say that they have all the items we need, the jingle is saying that all the items they have is at a bargain. 

Dentyne Ad

One day while I was flipping through some magazines, I came across a Dentyne advertisement. In a big font was the words, "Get 40 Minutes Fresher Breath After Nomming." The number 40 was in even bigger font, and was very bold. The advertising technique used in this ad is the Facts and Figures. By really making the number 40 stand out, it makes the Dentyne gum really superior. The word, "fresher" after the 40 contributes to the emphasis of 40. Both the 40 and the word "fresher" combine together to deliver the explicit message and to show the superiority of the product. The explicit message of the product is that by chewing this gum, your breath will become fresher. 

The lighting of the ad also contributes to the effect of the message. Near the top of the ad, the lighting is darker, and near the mid-bottom of the ad the lighting is lighter. The lighting is especially light on the words "fresher breath" and the picture of Dentyne gum on the bottom of the page. This kind of glorifies the Dentyne gum product, and adds to effect that this product is superior. 

Ickey Shuffle Geico Commercial

At the beginning of the commercial Geico's catchphrase, "15 minutes save you 15% on car insurance" Geico is using the advertising appeal, need to achieve through the part of commercial that takes place at the grocery store. Through Ickey's celebration, it makes Geico's catchphrase true. Since Ickey is saving money with Geico, he is more likely to "win" than other people. Ickey promotes Geico by making consumers believe that Geico helps you save more money; therefore, you have more more to spend on things that matter to you.  This was shown through his celebration, and proclamation that he is "going to get some cold cuts." 

In Geico's catchphrase, they use the word "save." For the viewers, the word "save" is like a scapegoat for us. We the consumers are naturally drawn to anything that can help solve our problems because we love taking the easy way out. When we hear the word "save" we usually associate it with a  very positive connotation. This is very appealing for us since it makes us think that this certain brand can help solve our problems quickly. Geico uses the positive connotation to draw ourselves to them. We come ready with the intention to save money by just hitting the save button

UnitedHealthcare Commercial

In this commercial, UnitedHealthcare is trying to promote that they have the simplest health care system. They establish this by using the basic appeal, need for guidance. The beginning of the commercial establishes that the couple gets hurt while dancing. Then, the commercial shows that with UnitedHealthcare, you can have online doctors that can help take care of you. In addition, because it's online, it's instant. The fact that you can see a doctor online gives the viewers the vibe that they don't have to wait for a doctor in a waiting room, and that their problems can be attended to immediately.

Additionally, throughout most of the commercial is the couple's "our song" is played . When they hear their song, the couple starts to dance. The dance that the couple does starts of simple, but then it gradually becomes more intense. The intensity reaches the point where the woman jumps with the hope that her partner can hold her up. Instead, the result was a dramatic fall due to the man not being ready. The dance shows another advertising appeal, need for aesthetic sensations. For us, the viewers, we are attracted by the way the music sets the mood. UnitedHealthcare wants us to feel that whenever there is some sort of art like dance around its okay to do some things you believe you can do. As long as you have UnitedHealthcare's health care system, then you'll be in good hands.

Subway Musicians Play Together From 9 Different Subway Stations

This is a pretty interesting video where these different musicians are all playing together even though they are in different subway stations in New York. 

http://www.wimp.com/subwaymusicians/


Some things to notice from this video is that all the musicians are using Apple technology. This promotes apple technology and gives them that ready-made-identity that was described in, "The Persuaders." Not only does it raise Apple's popularity by making it seem better, it indirectly saying that the people in the video  are "Apple people" rather than "Samsung people."

In the video, for a very brief moment was the words, "Wifi available at  this station." All the musicians were joined together via the internet.The very brief moment those words were shown really emphasized that this is being done wirelessly. In addition, it appeals to the audience by adding that flare. Since we see the sign, we know that it is done wirelessly, which makes it even cooler in our perspectives.

"Politics and the English Language" Question Response

Question: How effective is Orwell's analogy of the cause and effect of alcohol abuse to the demise of language?

Orwell's analogy is very effective because it shows the the truth of human nature and its relation with the English language. The first part of the analogy starts with Orwell stating, "A man may take to drink because he feels himself to be a failure..." is similar to the way people try to comfort themselves. When we are feeling down, we tend to do things that make us feel better to escape the pain. Thus, we do what Orwell states as, "...and then fail all the more completely because he drinks." Orwell is telling us that we are only bringing our downfall more because we are only hiding from our failures. If we don't accept our failures, then they will always be present. This is like the English language because in our minds we think this false sense of comfort is right. As a result, in our minds we change the meaning of words to a meaning we are okay with. Since we constantly do change meanings, we accept these new meanings, which changes the English language.