Sunday, May 31, 2015

Playstation 4 Commercial


First of all, the advertisement uses the ad technique, need for affliction. We "no longer need to be sacred because everyone is doing it" gives a confidence boost in you. the boost of confidence makes you feel alright with yourself and that you no longer have to hide it. Since we are being just like everyone else, its okay. The ad also makes you aware of the other people like you, but singles you out because the advertisement almost seems like it knows you habits.The advertisement also gives uses the simple solution technique. The commercial says that "you can keep going all day long" by having their product. This makes the product seem like it will solve all you problems instantly.

On a side note, I found this commercial really stereotypical. The advertisement seemed to make a lot of assumptions that may or may not be true among people.

1 comment :

  1. I think this ad deceives people of what they're actually talking about. The woman in the commercial was displayed kind of like a sex figure. She had an accent to make her see higher class, and in the beginning she's wearing glasses to refer to her as being smarter. Especially since she's wearing a lab coat it makes her seem like she is a doctor or something.

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