The commercial begins with Alfred who just got his new Samsung Galaxy 6 and he is unboxing it. All of a sudden he gets a messages saying, "They're coming." The next thing you know, Alfred is running from these people after him, destroying objects around him, and pummeling the people after him. While he is running he yells things at his Samsung Galaxy 6 like "I need a ride" or "Plan B! Plan B!" Since Alfred couldn't get downstairs to where his ride is waiting he switches to Plan B, a helicopter picking him up off the roof of the building. Alfred then casually switches back to talking about the many features of the phone like multitasking.
The commercial uses the advertising technique avante garde. The Samsung Galaxy 6 seems to be ahead of its time by altering Alfred of incoming danger, arranging for vehicles, and having features that other phones don't have. This gives the viewers a feeling that by having this phone your ahead of time, and you have the ability to outmaneuver your opponents. Samsung reinforces the idea that the phone is ahead of its time by putting the message at the end, "The Next Big Thing Is Here.'
The music is also very dramatic throughout most of the commercial. The quick tempo adds to all the action, and every times Alfred hits one of his enemies the music becomes louder. Then, when Alfred becomes in more of a pickle, the music becomes more intense and lower. When I saw this commercial, I was really caught up in how quickly it went, and the music blended perfectly with each scene. It keeps the viewers on their toes like they can't wait to see what happens next.
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